Case Studies by Operational Impact - Up-sell Rate
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
       


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Sometimes it takes an objective third-party to truly see your customer service — and keep quality on track
When a company is busy providing quality customer service day in and day out, it can be difficult to find the manpower for a special project within the call center. A 54-yearold direct marketing catalog company wanted to learn more about the time its agents spent on specific portions of customer calls. When calls were evaluated and timed by an objective, third party team, the company was able to judge the success of its upsell and cross-sell programs, as well as determine the profitability of special promotions and offers. This in turn led to a revamped upsell program and improvements in talk times. The company received powerful proof that with the right partner, special projects can be completed and superior customer service can be maintained with little additional cost or effort.