Case Studies by Operational Impact - Operating Costs
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
       


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New monitoring program energizes call center performance at energy company.
A primary factor in the success of a leading electricity and natural gas company is the energy the company puts into its customer service operations - particularly its Customer Care and Credit Contact Centers. When residential customers call the Energy Company, they expect to talk to knowledgeable and resourceful people who can answer their questions and solve their problems. It's not always easy, yet the approximately 600 call center representatives are trained to maintain grace under fire, while they field tough questions or deal with the occasionally disgruntled consumer.
Call Monitoring and Evaluation can ensure you continue to acquire new customers — while keeping costs down and satisfaction up!
The residential communications industry is a highly competitive field, in which customers frequently are enticed with promotional offers, new product bundles and faster services. In this commoditized marketplace, the only way to differentiate is through top-notch customer service. One internet and telecom service provider wanted to maintain a consistent customer experience across four diverse environments. The company also wanted to increase the number of calls evaluated, plus establish monitoring for customer welcome calls and service design/set-up calls, which it did not have with its existing inhouse system. Ultimately, management realized customer service is a revenue-generator, so they wanted that “shot in the arm” that was needed to revitalize customer contact quality — and to get it while experiencing double-digit growth every quarter in one particular division of its business.
No matter how firmly entrenched your company's old habits are, it's easier than you think to achieve EvenBetter customer service.
No matter how long a company has been around, there's always room for improvement in customer service. In fact, sometimes the older the company, the greater the opportunity for progress. Today's customer contact executives know that monitoring call quality and coaching call center agents are two of the best ways to improve a call center, but sometimes old habits and entrenched systems inadvertently hinder the development of a robust monitoring and evaluation system. An electric utility company with a 120+ year history, three call center locations and 460 internal agents, wanted to increase monitoring, improve analysis and — ultimately — improve service to its customers. When agents were evaluated more frequently by an objective, third-party team that could spot trends and make proactive suggestions for improvement, the call centers experienced improved quality scores and customers reported higher levels of satisfaction. The company received powerful proof that with the right partner, it is possible to teach an old dog (and old call centers) new tricks.
Use the power of call monitoring to improve customer service — no matter what.
Customer contact executives know that call quality monitoring and the coaching of call center agents is one of the best ways to improve a call center. A relocation company with five call center locations and 500 agents wanted to find a partner to increase call monitoring, assist with improving customer service, identify ways to prevent order cancellations, create third-party objectivity to produce data to manage partner relationships, and garner additional intelligence from their customer interactions. Sound impossible? Not hardly!
Use the power of call monitoring and evaluations to increase sales and customer satisfaction.
Today's customer contact executives know that evaluating call quality and coaching call center agents are two of the best ways to improve a company's customer service procedures and, ultimately, increase customer satisfaction. But can call evaluations and coaching have an equal impact in the sales queue? An Affinity Marketing Company with 10 call center locations and 1,000 agents, wanted to increase new sales and reduce sales cancellation rate. When agents were evaluated and sales were verified more frequently and thoroughly, cancellations dropped and sales went up. In addition, initial evaluations led to further analysis of agent performance and scripting, with equally positive results. The Affinity Marketing Company received powerful proof that with the right partner, it's possible to increase sales with a relatively small investment in call center methods.
Sometimes it takes an objective third-party to truly see your customer service — and keep quality on track
When a company is busy providing quality customer service day in and day out, it can be difficult to find the manpower for a special project within the call center. A 54-yearold direct marketing catalog company wanted to learn more about the time its agents spent on specific portions of customer calls. When calls were evaluated and timed by an objective, third party team, the company was able to judge the success of its upsell and cross-sell programs, as well as determine the profitability of special promotions and offers. This in turn led to a revamped upsell program and improvements in talk times. The company received powerful proof that with the right partner, special projects can be completed – and superior customer service can be maintained – with little additional cost or effort.
Increasing the frequency of evaluations improves call center quality performance.
Customer contact executives know that call quality monitoring and the coaching of call center agents is one of the best ways to improve a call center. A travel services company, with two domestic call centers and over 400 agents, conducted a call quality monitoring and coaching test utilizing HyperQuality and its proprietary web-based reporting tool, HyperView, at its busy call centers. When agents were evaluated more frequently, the call centers experienced a total net ROI of over $100,000 during the pilot program. The company was able to reduce call handle time saving $78,000 while increasing net profits per call. Total Quality Assurance scores improved almost 12% — and the call centers achieved a coaching level of 100%. The travel company received powerful proof that agents will improve when they have frequent, consistent quality assurance monitoring and the related coaching feedback. With the right tools, supervisors can be relieved from the constant pressure to monitor and evaluate agents and to focus on the more important and value added activities of supervising, coaching and day-to-day operations..
Giving call center agents direct access to evaluation scores improves performance.
Customer contact executives know that call quality monitoring is one of the best ways to improve a call center. The leading provider of comprehensive waste and environmental services in North America, a $12-billion company with 35 call centers and 1,500 agents, conducted a call quality monitoring test utilizing HyperQuality and it's proprietary web-based reporting tool, HyperView, at two of its busy call centers. When agents were given direct access to their quality evaluation scores and feedback, that call center experienced a 54% improvement in total quality score. In contrast, when agents received feedback from supervisors, that call center experienced a much-lower 12% improvement in total quality score. The Waste and Environmental Services Company received powerful proof that agents will improve on their own when they have the tools to receive accurate, reliable and consistent feedback. In addition, supervisors were freed-up from the constant pressure to monitor and evaluate, and were able to focus on supervising, specialized coaching and day-today operations, resulting in additional performance benefits and cost savings.